MICS MONACO - 2e édition du « Monaco International Clubbing Show » : clés du succès

2nd edition of the Monaco International Clubbing Show: keys to success From November 9 to November 11, the Grimaldi forum of Monaco has welcomed the second edition of the international tradeshow of the nightlife industry bringing together all the night clubbing major actors. The exhibition took place within the Ravel place on more than 10 000 m2 of exposure surface, and many innovations were with the program.

With great attendance, Mics confirms its leading position with more than 10 000 visitors in a three days period. This year's exhibition has made a very and strong positive impression with the exhibitors, delighted with a wide range of visitors and MICS's dynamic dash as if it's only the second edition. All the new brands and reputed firms have noticed an improvement of their own business, concluded new contracts, as they took part in MICS's exhibition show. With the presence of new countries as China, Dubai, South Africa or USA, MICS confirms it's will to participate in international business exchanges during the exhibition.

This year, nearly 100 exhibitors came to present the last innovations of the night life's industry, including sounds, lights, design and most of the leading edge technology is present during the MICS's exhibition. So as to encourage new promising, amazing new brands, and innovating concepts, has been created two spots dedicated to it: “boutique brand” and “MICS lab”, because MICS also know who is going to make the difference in years to come,and is willing to provide talented persons an well known place to express their creativity. The great rise of the exhibition attracted more than 200 journalists from all over the world, and many of them reported how MICS exhibition ‘s atmosphere was convivial but serious the day,while being one of the most amazing, funny, place to be and party at the MICS club at night.

MICS TV STUDIO: It is a point of honor for the MICS to set up a real Tv studio in partnership with Decoflamme society and Arpege society within the “Village Premium” as to encourage majors nightlife's actors to discuss, negotiate, and create interesting new connections. Many talk shows gathering media, artists, brands,was organized in order to friendly share different points of views about the nightlife industry.

DJS FESTIVAL: MICS ‘s club was the place to be for whoever wanted to party, while combining great and famous DJ's coming, every night. The awesome transitory MICS club was created by Decoflamme and Arpege societies and this year it's capacity of welcoming up has increased, what made the joy and put a big smile on every nightclu- bers's faces. 27 parties were organized espacially at the MICS club an eclectic line up which gathered Joaquim Garraud, Steve Aoki, Michael Canitrot and the famous Jean-Roch who came with his personal guest friends as Kate Deluna, Fat Joe, Fatman Scoop, Tara MC Donald, Amerie, have given the audience unforgettable performances.

The promise of an impressive MICS 2012 to come.